Convince more people to practice physical distancing during the COVID-19 crisis.
Physical distancing is an individual commitment. It doesn't feel like you're part of a larger movement.
Recruit a community - a team - to do their part by staying home.
When COVID-19 swept the world, the odds seemed stacked against us. However, we responded bravely and quickly. There has been a big push to stay home. For the most part, it’s been effective. There’s light at the end of the tunnel, but we’re not out of the woods yet.
People are growing restless and uneasy. They’re protesting the restrictions put in place to keep everyone safe. By doing that, they’re potentially making the need for quarantines and restrictions to remain in place for even longer.
To combat the growing sense of restlessness, it’s vital to have a united group of people who are committed to staying home. This isn’t something that can be defeated by one person.
There’s an opportunity to tap into the power of sports to inspire a community of people to join the fight and stay home. Sports bring people together like nothing else. Whether it’s playing on the team or being a fan, sports fulfill the human need to belong. It’s a community of people, coming from all walks of life, who share a common goal. By positioning it as a team effort, people will feel much more empowered and be confident that they're having a positive impact on the situation.
Change doesn't happen alone. It takes a team.
To see the research process, click here
The Home Team, the team that wins by staying home. The Home Team is an online community devoted to practicing physical distancing. The goal is to change the perception of physical distancing and make it something people want to actively participate in.
To visit the current version of the site, click here.
How to join
Step 1: learn the facts
Step 2: take the pledge to practice physical distancing
Step 3: create your roster profile
Keeping the team engaged
To keep team members active and engaged, the website includes a number of features that encourage repeat visits.